The 3 Pillars
-
1.
A beauty routine in 5 steps maximum
-
2.
Gentle scientific active ingredients & African cosmetic ingredients
-
3.
Clean beauty and minimalist formulations
1st pillar
A 5-step skincare ritual.
Collapsible content
STEP 1: CLEAN
Double cleansing is recognized as the most effective method for ridding the skin of all impurities.
It is first carried out by cleansing - removing make-up with oil , then by applying a gentle cleansing gel.
STEP 2: REBALANCE
Applying a gentle toner just after cleansing will help rebalance the skin's microbiome and thus preserve the skin barrier so that it is more resistant to aggression.
STEP 3: TREAT
After having identified what your main concern is (acne, pigment spots, wrinkles, lack of radiance, etc.), the application of a daily serum and a mask / scrub once a week will allow you to act specifically on this problem.
STEP 4: HYDRATE-NOURISH
The secret to beautiful skin mainly involves the best hydration method: a moisturizing treatment (serum, toner, mist, etc.), and a treatment that contains fatty substances (mixture of oils, milk, butter, balm , etc.) depending on our skin type.
STEP 5: PROTECT
Using sun protection all year round helps protect the skin from accelerated aging and from the risk of cancer.
In addition, it promotes the unification of the complexion by facilitating the elimination of pigment spots.
2nd pillar
Scientific assets & African botany
-
African Botany
Formulated partly from ingredients of natural origin , our favorites are vegetable oils, butters, and plant flours for their gentle and effective actions on sensitive skin.
-
Scientific assets
In order to guarantee the best results, we have chosen to combine the benefits of our natural ingredients with the effectiveness of scientific active ingredients . These include new generation surfactants suitable for sensitive skin , anti-inflammatories , prebiotics and vitamins .
3rd pillar
Clean & minimalist formulations.
-
The No List
You will not find these ingredients in our formulations:
Essential oils , Parabens, PEG, Ammonium Lauryl Sulfate, Benzophenone, BHA and BHT, Phenoxyethanol, P-Phenylenediamine, Aluminum salts, Silicone, Triclosan, Mineral oils, MIT, Nanoparticles, alcohol, dyes.
In addition, our facial treatments are also fragrance-free .
-
Our formulations
At Mawu Paris LESS IS MORE . In order to limit as much as possible the risk of intolerance to certain ingredients, and therefore the risk of allergic reactions, we have chosen to limit the quantity of ingredients to the essentials for each of our formulations .
The Mawu Paris method, a unique alchemy to enhance all sensitive skin. Based on three essential pillars, it combines a simplified 5-step skin care ritual, the effectiveness of gentle scientific active ingredients , and the richness of natural African cosmetics . Designed to be the first truly inclusive French cosmetic brand, it meets the needs of black skin to the lightest skin. ✨ Discover the Mawu Paris method which combines simplicity, innovation and magic to reveal your natural radiance. 🌸